Surfline/Wavetrak Inc., Huntington Beach, CA — Senior Creative Editor
JANUARY 2016 – OCTOBER 2016
Lead creative team in developing impactful digital campaigns focused on optimizing subscription revenue and generating app downloads.
Surfline/Wavetrak Inc., Huntington Beach, CA — Surf Marketing Manager
JANUARY 2014 – JANUARY 2016
Managed surf marketing campaigns including social, email, paid and earned media, campaign reporting and conversion optimization.
Surfline/Wavetrak Inc., Huntington Beach, CA — Social Media Manager
AUGUST 2013 – DECEMBER 2013
Managed social media strategy for three brands, with focus on developing brand partnerships for advertising revenue generation while maintaining brand integrity.
Celesto Technologies., Orange, CA — Content Writer & Social Media Strategist
DECEMBER 2012 – JULY 2013
Wrote daily finance-oriented content and developed a business-to-consumer social media strategy focused on lead generation and brand awareness.
Various Publications., Costa Mesa, CA — Freelance Writer
JANUARY 2012 – JULY 2013
Wrote surf and lifestyle features for Santa Cruz Sentinel, Good Times Weekly, Grind TV, Surfer Magazine, Salted and Foam Magazine.
Santa Cruz Sentinel, Santa Cruz, CA — Editorial Assistant
JANUARY 2011 – JANUARY 2012
Assisted managing, sports and lifestyle editors and wrote a bi-weekly surf column and weekly arts, culture and lifestyle features.
University of California, San Diego, CA — Literature/Writing
AUGUST 2006 – JUNE 2010
Minor in Environmental Studies
Wild Compass — Travel + adventure blog
A solo trip across Europe and Southeast Asia. (October 2016 to February 2017)
Girl Bus Vibes — Branded content creation
A West Coast surf trip in a VW bus. Brand partnerships included Guayaki, Rumpl, Kind Snacks, Yeti and Snow Peak. (Summer 2016)