Content & Digital Marketing Strategist
Freelance | Oct. ’16 – Present
Created and implemented content and digital marketing strategies for clients in the hospitality and travel industries.
Senior Creative Editor
Surfline/Wavetrak Inc. | Jan. ’16 – Oct. ’16
Lead creative team in developing impactful digital campaigns for a subscription-based media and technology company.
Content & Promotions Marketing Manager
Surfline/Wavetrak Inc. | Jan. ’14 – Jan. ’16
Managed marketing campaigns including social media, email, paid media, content, landing pages, testing and optimization.
Social Media Manager
Surfline/Wavetrak Inc. | Aug. ’13 – Dec. ’13
Oversaw daily post content creation and scheduling, in addition to developing profitable brand and influencer partnerships.
Content & Social Media Strategist
Celesto Technologies. | Dec. ’12 – Jul. ’13
Wrote and optimized website content for search and developed a business-to-consumer social media strategy.
Various Publications | Jan. ’12 – Jul. ’13
Wrote surf and lifestyle features for Santa Cruz Sentinel, Good Times Weekly, Grind TV, Surfer Magazine, Salted and Foam Magazine.
Journalist & Editorial Assistant
Santa Cruz Sentinel | Jan. ’11 – Jan. ’12
Wrote sports, arts, culture and lifestyle features for a daily newspaper and acted as a public relations liaison.
University of California, San Diego, CA — Literature/Writing
AUG. ’06 – JUN. ’10
Minor in Environmental Studies
Writing/editing, content marketing, content strategy, social media marketing, email marketing, SEO, testing and optimization, media buying/traffic acquisition, project management, brand strategy, branded content creation, creative direction, production/styling, Adobe Creative Suite, WordPress, content management, Google Analytics, information architecture, UI/UX design, agile methodology
Wild Compass — Travel + adventure blog
A solo trip around the world. (October 2016 to September 2017)
Girl Bus Vibes — Branded content creation
A West Coast road trip in a VW bus. Brand partnerships included Guayaki, Surfline, Rumpl, Kind Snacks, Instax, Yeti and Snow Peak. (Summer 2016)