“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and to institutions.” – Michael Margolis
Hello, I’m Gretchen, a content strategist and digital marketer with a passion for telling stories that inspire.
A California native, I have spent most of my life writing stories and riding waves. As Surfline’s senior creative editor, my passion for storytelling merged with digital marketing savvy, turning me into a wildly creative content strategist.
I believe good content is the key to growing your business and developing a network of brand enthusiasts. I have worked with top action sports companies to deliver measurable, results-oriented social media, email marketing and web-based digital marketing campaigns in a variety of mediums, including video.
I enjoy executing creative, data-driven campaigns utilizing forward-thinking marketing technology.
My work-life mantra is something along the lines of, ‘Get it done, then go out and find three ways to make it better.’
I focus on the solution, not the problem. I am a strategic thinker who thrives on creative challenges. I enjoy analyzing data to identify opportunities for growth. I get excited about helping brands to share their unique story with the audience that matters most.
I can manage a creative team, meet deadlines, sleuth out a story and wrangle freelancers while impacting bottom-line metrics such as conversions, subscribers and revenue. My experience goes beyond digital to event marketing, public relations and print media.
When I’m not crafting content, you’ll find me wandering the coast in search of waves, artisan coffee, overgrown trails and the perfect sunset spot.