“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and to institutions.” – Michael Margolis
Hello, I’m Gretchen, a content strategist and creative producer with a passion for telling stories that inspire.
I believe good content is the key to growing your business and developing a network of brand enthusiasts. I have worked with top companies in the action sports and outdoor industries to deliver measurable, results-oriented social media, email and web-based digital marketing creative and campaigns in a variety of mediums, including video.
My work-life mantra is something along the lines of, ‘Get it done, then go out and find three ways to make it better.’
I focus on the solution, not the problem. I am a strategic thinker who thrives on creative challenges. I enjoy analyzing data to identify opportunities for growth. I get excited about helping brands share their unique story with the audience that matters most.
I can write great content, lead a creative team, meet deadlines, manage a content production calendar and mastermind a content strategy while impacting bottom-line metrics such as conversions, subscribers and revenue. My experience goes beyond digital to event marketing, public relations and print media.
When I’m not crafting content, you’ll find me wandering the coast in search of waves, artisan coffee, overgrown trails and the perfect sunset spot.