hello and welcome! I’m gretchen, a marketer + content strategist with 10+ years of experience working with brands in the surf, outdoor, fitness and wellness industries.
I believe that stories have the power to change the world.
A former head of marketing for an 8-figure brand, I now enjoy working with entrepreneurs and growing brands.
Past clients and brand partners include Surfline, Billabong Women’s, Yeti, Snowpeak, Instax, GoPro, Guayaki Yerba Mate, Rumpl + Sunski.
my experience includes
✓ social media management for brands from 10k to 1 million+ followers
✓ email + sms management resulting in an 82% increase in channel revenue in a single year ($500k+ in revenue)
✓ search engine optimization (SEO) for sites with 1 million+ monthly visitors, boosting organic search revenue by 30% year over year
✓ content strategy that used localization, influencer marketing and a/b testing to decrease customer acquisition costs by 30%
✓ increasing annual marketing-attributed revenue by 12% for a 7-figure brand
✓ producing seasonal campaign shoots from Marin to Tahoe, Mammoth, Joshua Tree, Baja & Maui to support brand campaigns, product & collection launches
my work spans campaigns, creative production, content strategy, copywriting, website content management, email/sms, conversion rate optimization, SEO, blog + editorial, social media and influencer marketing.
Gretchen Wegrich 