Gretchen Wegrich

Overview: I worked with the creative team at Sunski to bring this campaign from conception through a successful launch. I was the creative producer and copywriter for the project. Challenge: Sunski’s newest collection was more style-forward than anything that had come before, and would be sold at a higher price point than customers were used to. […]

About  The imagery used to market the Surfline app was stale and purchased off a stock imagery site. As the marketing team’s creative editor, I wanted to create something authentic to the Surfline brand, that appealed to the target audience for the app (males ages 13-55). I created two project briefs, one calling for a […]