Overview: I worked with the creative team at Sunski to bring this campaign from conception through a successful launch. I was the creative producer and copywriter for the project.
Challenge: Sunski’s newest collection was more style-forward than anything that had come before, and would be sold at a higher price point than customers were used to.
Objective: Produce launch media that elevated the Sunski brand, in a way that encouraged existing customers to purchase these sunglasses for special occasions, while appealing to newer, more style forward customers.
Results:
- The champagne ocean Vacanza became one of Sunski’s bestselling styles of the summer
Examples
After conducting phone interviews with existing customers to learn more about how they felt about the new collection, I worked with the creative team to concept and produce a photoshoot and create launch media for web, email and social.
Photoshoot
Creative
Website
Instagram grid + story
–Photography by Raja Iliya, graphic design by Adriana Rojas
Gretchen Wegrich 