Premium membership sign-up flow
At Surfline, I worked to improve the subscriber sign-up flow and benefits center, simplifying user experience and enhancing conversion rates.
Surfline Premium
Led a campaign at Surfline, improving Premium landing page conversion from 2% to 10-12% by creating benefits-focused pages, reducing user acquisition costs by 30%.
Surfline Premium (Florida)
A geo-targeted campaign in Florida engaged surfers with regional content, boosting Surfline Premium conversions and laying the groundwork for future initiatives in other regions.
Gretchen Wegrich 