About
A creative project featuring a lineup of outdoor lifestyle brands, Girl Bus Vibes reached more than 1.8 million people with authentic branded content celebrating unapologetic, badass femininity in the wild and on the road.
Girl Bus Vibes included video, photo, social, email and written content that continues to be used by our brand partners across various marketing channels.
For this project, I acted as copywriter, branded content strategist and co-producer.
View my writing about the trip below.
Brand Alliances
Rumpl, Guayaki, Surfline, GoWesty, GoPro, Instax Fujifilm, Snow Peak, Yeti, Salt Surf, Kind Snacks
Artwork by Miguel Libarnes
-from a story published on Rumpl.com
Photography by LA Solano and Annie Woods
Videography: LA Solano / Edited by Annie Woods
Gretchen Wegrich 