In partnership with Billabong Women’s, Gypsy Files was a monthly feature highlighting female surfers, filmmakers, photographers and writers.
For the pilot feature, ‘Wandering the Seven Mile Miracle,’ my role included brainstorming the concept for a female target audience and pitching the project to Billabong Women’s, traveling to Hawaii to gather interviews and content, writing the story and producing the content. The feature also included a social media activation.
Gypsy Files was Surfline’s first foray into female-centric sponsored surf content. There were six additional Gypsy Files produced in partnership with Billabong Women’s, all highlighting inspiring women in the world of surfing.
As featured on Surfline
Produced and written by: Gretchen Wegrich / Photography: Jeremiah Klein / Design: Gem Padamada / Brand Partner: Billabong Women’s