copywriting
My copywriting experience spans everything from ‘zines, mailers and catalogs to digital advertising, emails, SMS, blogs, website content and landing pages.
Gypsy Files: Wandering the Seven Mile Miracle
About In partnership with Billabong Women’s, Gypsy Files was a monthly feature that I produced and wrote highlighting female surfers, filmmakers, photographers and writers. For the pilot feature, ‘Wandering the Seven Mile Miracle,’ my role included brainstorming the concept for a female target audience and pitching the project to Billabong Women’s, traveling to Hawaii to […]
Girl Bus Vibes
About A creative project featuring a lineup of outdoor lifestyle brands, Girl Bus Vibes reached more than 1.8 million people with authentic branded content celebrating unapologetic, badass femininity in the wild and on the road. Girl Bus Vibes included video, photo, social, email and written content that continues to be used by our brand partners across […]
Santa Cruz has a plastic problem, and we’re not alone
Beginning in September 2017, county residents who visited the Buena Vista Landfill near Manresa State Beach were surprised to learn the landfill was no longer recycling most plastic waste. If the load they brought to the dump contained plastic detergent or motor oil containers, shopping bags, yogurt containers, styrofoam or any other recyclable plastics numbered […]
Wild Compass: A solo journey around the world
The adventure that happened after I quit my job and bought a one way ticket to Paris. Read more
Catalysts: Meet Six of the World’s Most Inspiring Surfer Girls
–From SALTED issue no. 1 via SURFER Magazine / Grind Media
Bees all the buzz: Backyard beekeeping on the rise in Santa Cruz County
Unlike A.A. Milne’s beloved Pooh, not all backyard beekeepers are in it for the honey. Reasons for hosting a hive may be as varied as the flavors of honey, but an undeniable resurgence in local, small-scale beekeeping has prompted a near swarm of how-to classes and bee-centric events in Santa Cruz County. “Beekeeping is part […]
Home, small home: Santa Cruz teen’s big vision is to build tiny for a better future
Wild ideas come naturally to Kendall Ronzano. In her spare time, the busy York School junior is building a miniature house on a trailer. No, she’s not moving out of her Westside home just yet. Ronzano plans to donate the house — or auction it off and donate the proceeds — to a local homeless […]
Fungus Foray: Santa Cruz Fungus Fair highlights the culinary joys of wild mushrooms
SANTA CRUZ — Wild mushrooms can have the sinister mystique of a fairy ring on a moonless night. But these often-feared fungi are suffering from a bad case of publicity. Just ask India Joze chef Jozseph Schultz. Schultz has been cooking with wild mushrooms for 30 years. He brings an expertise in world cuisine and […]
Little fish, big sea change: Geisha partners with FishWise to spread word about sustainable seafood
CAPITOLA — When the Japanese created sushi thousands of years ago, ingredients were chosen based on what was available in the near-shore waters. Though the concept of seasonal, locally sourced sushi may be unfamiliar to modern sushi lovers, it’s an idea that one small restaurant in Capitola is working to bring back into style. “The […]
Peer to Peer: Funding uncertainties force mental health services to change approach
For Mental Health Client Action Network’s Matt Davis, overcoming the way the world viewed his schizophrenia diagnosis was just the first step of recovery. Now, helping others face similar challenges is his cure and life’s work. “The world tells you if you have a mental illness, you’re weird, damaged, or flawed,” says Davis during a […]
Impossible Grapefruit Project
We are feral children who want to run free. We packed up our bags and loaded up our dreams into our new home for the next two weeks, a 1985 VW Bus. She goes by the name of Lady Liberty. Inspired by concept artist like Yoko Ono, dreamers like Henry Miller we have set sail onto the open road. We may not know what we are searching for but have faith in the cosmic universe and know that every action is done with artistic motivation and the intention to inspire and set ourselves free. Share our journey…
Gretchen Wegrich 